Privacy Policy

Last Updated: [Insert Date]

At Run Walk Shop (“we,” “us,” or “our”), operating through shoesfinishline.com, we are committed to protecting the privacy of our performance footwear customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect the following types of information to provide and improve our services to active lifestyle enthusiasts:

• Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment details when you make a purchase.
• Transaction Information: Details about products you purchase (such as boot size, running shoe preferences, or trail shoe selections).
• Technical Information: IP address, browser type, device information, and operating system.
• Usage Data: Pages visited, time spent on site, and navigation patterns to improve our footwear selection.
• Communication Data: Records of customer service inquiries regarding payment options, sizing, or performance features.

2. How We Use Your Information

As a performance footwear specialist, we use your data to:

• Process and fulfill orders for running shoes, hiking boots, soccer cleats, and other athletic footwear
• Provide secure payment processing through Visa, MasterCard, JCB, and PayPal
• Offer personalized product recommendations based on your browsing and purchase history
• Improve our website experience for global customers (excluding some Asian and remote areas)
• Communicate about orders, shipping updates, and exclusive offers for performance footwear
• Prevent fraud and enhance security for all transactions
• Comply with legal obligations related to international footwear sales

3. Data Sharing and Disclosure

We may share your information with:

• Payment Processors: To complete transactions securely (Visa, MasterCard, JCB, PayPal)
• Shipping Providers: To deliver your performance footwear worldwide
• Service Providers: Companies that help with website operations, marketing, and fraud prevention
• Legal Authorities: When required by law or to protect our rights and customers

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We implement robust security measures appropriate for an e-commerce platform serving active customers:

• SSL encryption for all data transmissions
• PCI-compliant payment processing
• Secure servers with restricted access
• Regular security audits of our systems

While we take all reasonable precautions, no internet transmission is 100% secure. We encourage customers to use strong passwords and monitor account activity.

5. Your Rights and Choices

As a valued Run Walk Shop customer, you have the right to:

• Access and review your personal information
• Update or correct inaccurate details
• Request deletion of your data, subject to legal requirements
• Opt-out of marketing communications
• Restrict certain processing activities
• Receive your data in a portable format

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience for performance footwear:

• Essential Cookies: Required for secure checkout and account functionality
• Performance Cookies: Help us improve site speed and navigation
• Analytics Cookies: Understand how customers browse our footwear categories
• Marketing Cookies: Show relevant ads for running shoes, hiking boots, etc.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote areas), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our performance footwear website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated to customers through our website or email.